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Designing Scalable Dynamic Customer Experiences Powered by GenAI: Learnings from Zalando Assistant

Absract

In this masterclass, Jarno M. Koponen reveals how Zalando scaled AI-powered customer experiences across 21 languages and 50 million users, blending generative AI with UX design to drive innovation, personalization, and seamless cross-functional collaboration.

Topics To Be Covered

  • Scaling AI-driven CX globally

  • Driving cross-functional AI innovation

  • Blending UX and Generative AI

Who Is This For?

  • Enterprise AI & CX Leaders

  • Product Managers & UX Designers

  • AI & Data Science Teams

  • Digital Transformation & Innovation Executives

Meet Your Speaker

Product Design Manager, Zalando

Jarno M. Koponen is a seasoned product design and innovation leader who combines AI with product design and business to build impactful products, effective teams, and innovative organizations. He's work has been featured in notable publications such as Fast Company, TechCrunch, and VentureBeat among others. Jarno is currently leading product design for Personalization, Recommendations, Search and Browse (PRSB) at Zalando.

ADDITIONAL INFORMATION

Time & Place

April 1, 2025

11:00 - 12:00

The Ritz-Carlton Berlin

Salon Tiergarten

Classroom Seating

Notes

Agenda for this session

  • 5 min introduction

  • 25 min presentation

  • 15 min Q&A

REGISTRATION

In order to register to this session you must hold a Platinum or a Diamond Pass. Gold Pass holders can register based on availability only.

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