Absract
Join to explore how Mercedes-Benz integrates Narrow AI, Speech Systems, and Generative AI to revolutionize in-car experiences. Learn how intelligent agents, predictive actions, and multimodal interfaces enhance safety, personalization, and hands-free interaction in the 2025 Mercedes CLA.
Topics To Be Covered
How AI is transforming in-car experiences
The role of speech and predictive AI
Balancing personalization and driver safety
The future of AI-driven automotive interfaces
Who Is This For?
AI & Technology Leaders
Conversational AI & Voice UX Designers
Product Managers & Innovation Strategists
Human-Machine Interaction & UX Experts
Meet Your Speaker
Head of MB.OS Customer Experience, Mercedes-Benz

James Liu is the Head of MB.OS Customer Experience at Mercedes-Benz AG, where he leads UX, Speech, and UI Software teams to revolutionize in-car interactions. With over a decade of experience in design, product, and engineering, James is a driving force in creating seamless, user-centered experiences for next-generation vehicles.
Passionate about human-centered design, James focuses on intuitive interfaces and transformative technologies that enhance customer-brand interactions. His innovative approach to mobility solutions reflects a commitment to redefining how users engage with vehicles, delivering cutting-edge experiences that blend functionality with sophistication.
ADDITIONAL INFORMATION
Time & Place
April 1, 2025
09:45 - 10:00
The Ritz-Carlton, Berlin
Grand Ballroom II
Roundtables & Theatre Seating
Max. Capacity: 256 Seats
Limited Seating Still Available Upon Registration. Register Your Seat Here.
Notes
Part of the Opening Horizon
15 min keynote