Absract
Generative AI is redefining conversational experiences, especially in e-commerce, where chatbots must guide purchases, personalize interactions, and drive sales. This masterclass provides strategies to design AI agents that enhance customer experience, boost conversions, and foster long-term loyalty.
Topics To Be Covered
How generative AI enhances chatbot experiences
Designing AI to drive sales & retention
Personalizing interactions for better engagement
Frameworks for AI-driven customer journeys
Who Is This For?
E-commerce & Retail AI Leaders
Conversational AI & CX Designers
Product Managers & Growth Strategists
Marketing & Customer Engagement Teams
Meet Your Speaker
VP of Product, charles
Yenny is the VP of Product at charles, a Berlin-based conversational marketing platform that enables brands to convert, support, and retain customers through WhatsApp AI agents. charles helps e-commerce brands drive increased sales and stronger customer retention.
Before joining charles, Yenny led engineering & product teams at Rapid, where they focused on API Devtools, at Rasa in the field of Conversational AI, and at Yelp within the Adtech space.
ADDITIONAL INFORMATION
Time & Place
April 1, 2025
10:00 - 11:00
The Ritz-Carlton Berlin
Salon Bellevue
Classroom Seating
Notes
Agenda for this session
5 min introduction
25 min presentation
15 min Q&A
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