Absract
Join Christian and Lauren for this exclusive masterclass as they explore Henkel's revolutionary journey from basic rule-based chatbots to advanced agentic AI assistants. Learn how Henkel reimagined the customer journey by deploying AI across all touchpoints, following their "think big, start small, scale fast" strategy to transform their Consumer Brands division while keeping customers at the center of every interaction.
Topics To Be Covered
Transforming Rule-Based Bots into Agentic AI
Enhancing Customer Journeys with AI Assistants
Scaling AI Across Touchpoints Efficiently
Applying Henkel’s “Think Big, Start Small, Scale Fast” Strategy
Who Is This For?
Brand & Digital Transformation Leaders
Customer Experience & Engagement Teams
AI & Innovation Strategists
Enterprise AI & Automation Specialists
Meet Your Speakers
Head of AI-Assistants & Tech, Henkel
Christian Hohmann is the Head of HCB New Technologies (AI) & IT-Management/-Projects at Henkel Consumer Brands, where he leads global AI initiatives to shape HCB’s digital strategy. With over 20 years at Henkel, Christian has been pivotal in driving innovation, advancing IT management, and delivering digital transformation projects that enhance operational excellence.
Passionate about leveraging advanced AI solutions, Christian focuses on integrating transformative technologies to optimize processes and elevate customer experiences. His forward-thinking approach positions Henkel as a leader in innovation, bridging the gap between cutting-edge technology and practical applications in dynamic consumer markets.
Head of Digital Innovation Projects, Henkel
Lauren Schroeter is a Global Consumer Brand Creator and Digital Product Innovation Strategist at Henkel, with over a decade of international experience at the intersection of brands and digital innovation in consumer goods. Known for her expertise in creating and executing brand strategies and global rollouts, Lauren combines creative, out-of-the-box thinking with strong analytical skills to deliver highly desirable physical and digital products.
In her current role, Lauren leads transformative digital innovation projects, leveraging consumer insights to develop impactful solutions that drive growth and enhance customer experiences. Her passion for brand management and digital transformation has made her a top performer in the industry, fostering innovation and excellence across Henkel’s global portfolio.
ADDITIONAL INFORMATION
Time & Place
April 1, 2025
11:00 - 12:00
The Ritz-Carlton Berlin
Salon Bellevue
Classroom Seating
Notes
Agenda for this session
5 min introduction
25 min presentation
15 min Q&A
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