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SUNRIZE PROUDLY PRESENTS OUR 12TH EDITION

AGENTIC AI

MASTERING TOGETHER

MARCH 24 - 25, 2026

THE RITZ-CARLTON, BERLIN

PROUDLY MASTERED WITH

THEY HAVE SPOKEN

CORE TRACKS

CX & COMMERCE

Discover How Agentic AI Transforms Customer Experiences Across the Journey: From Marketing to Commerce

SECURITY & GOVERNANCE

Securing AI Agents: Balancing Innovation, Risk, and Compliance

PRODUCT & UX

Explore how to define and design enterprise-grade Agentic AI experiences over Chat & Voice.

BUSINESS

Empowering Business Leaders to Unlock AI’s Potential Across Industries. Transform Strategy and Drive Growth in the Age of Agentic AI.

DATA & GENAI

Explore tools, frameworks, and architectures for building secure, scalable, high-performance AI systems.

PAST SESSIONS

CX

Masterclass

CX

CX

How Comfort Partners Uses Agentic AI With Voice To Handle Thousands Of Customer Calls Fully Autonomous

CX

Masterclass

CX

CX

Twists and Layers: How AI Agents Spice Up Conversational AI

CX

Masterclass

CX

CX

How Agentic AI Transforms Customer Experience: From Technological Evolution to Practical Tips

AI Security

Workshop

AI Security

AI Security

LLM as a Judge: Strategies & Tactics

Contact Center

Roundtable

Contact Center

Contact Center

Human & Machine; together they write the future

AI Security

Workshop

AI Security

AI Security

Securing AI agents through continuous Red Teaming

GenAI & Data

Masterclass

GenAI & Data

GenAI & Data

Beyond the Demo: Turning Gen AI Hype into Enterprise Reality at KPN

E-Commerce

Roundtable

E-Commerce

E-Commerce

How Agentic AI transforms (E)-Commerce

CX

Masterclass

CX

CX

Supercharging TOBI: Redefining Customer Experience with Real-time Translation and Voice

AI Security

Roundtable

AI Security

AI Security

The Breakthrough Benchmark: How Bias Creates Cost and Friction in Financial Chatbots

Product & UX

Masterclass

Product & UX

Product & UX

From Chat to Voice: Building the Next Generation of AI Interactions

E-Commerce

Masterclass

E-Commerce

E-Commerce

Agents of Negotiation: Agentic AI as the Next Frontier of B2C Commerce

KEY TOPICS

PARTICIPATING COMPANIES

TRUSTED AGENTIC AI PARTNER NETWORK

IBM

IBM is a leading provider of global hybrid cloud and AI, and consulting expertise. We help clients in more than 175 countries capitalize on insights from their data, streamline business processes, reduce costs, and gain a competitive edge in their industries. Thousands of governments and corporate entities in critical infrastructure areas such as financial services, telecommunications and healthcare rely on IBM's hybrid cloud platform and Red Hat OpenShift to affect their digital transformations quickly, efficiently, and securely. IBM's breakthrough innovations in AI, quantum computing, industry-specific cloud solutions and consulting deliver open and flexible options to our clients. All of this is backed by IBM's long-standing commitment to trust, transparency, responsibility, inclusivity, and service. Visit www.ibm.com for more information.

AI Productivity​:
Build, integrate and manage systems of powerful AI agents and assistants to augment key roles, workflows, and operations.

Giskard AI

Giskard helps you secure your AI agents through our comprehensive testing system that combines hallucination detection, security scanning, and cybersecurity watch. Our platform ensures continuous protection by adapting to emerging threats, alerting you instantly when new AI vulnerabilities arise. We enable collaboration between technical and business teams and provide independent, expert validation for confident AI deployment.

LivePerson makes life easier by transforming how people communicate with brands. LiveEngage, the company's enterprise-class platform, empowers consumers to stop wasting time on hold with 1-800 numbers and, instead, message their favorite brands just as they do with friends and family. More than 18,000 businesses, including Adobe, HSBC, EE, IBM, L'Oréal, Orange, PNC, and The Home Depot, rely on the unparalleled intelligence, security, and scalability of LiveEngage to reduce costs, increase lifetime value, and create meaningful connections with consumers.

SAP is one of the world’s leading enterprise software companies, specializing in solutions that help organizations manage and optimize core business processes across finance, supply chain, HR, procurement, customer experience, and more. Founded in Germany, SAP is known for its flagship ERP system, SAP S/4HANA, which integrates real-time data, advanced analytics, and AI-driven automation to enable smarter decision-making and greater operational efficiency. With a strong global ecosystem and deep industry expertise, SAP supports companies of all sizes—from mid-market to the world’s largest enterprises—in modernizing their IT landscapes and driving digital transformation.

Rasa

Rasa simplifies building complex conversational AI by extending LLMs with reliable business logic. Our platform enables enterprises to build sophisticated AI assistants that handle millions of interactions securely—giving you complete control to scale automation. Trusted by Fortune 500 companies, Rasa ensures data privacy, security, and scalability for enterprises. Rasa is privately held, with funding from Accel, Andreessen Horowitz, and Basis Set Ventures.

PolyAI builds enterprise voice assistants that carry on natural conversations with customers to solve their problems. Our voice assistants understand customers, regardless of what they say or how they say it.

Embarking on this exciting journey of growth together!

Learn

Participate in Applied Agentic AI Workshops. Participate in roundtables and attend inspiring keynotes and panels. Gain practical skills, knowledge, and insights from top industry experts and peers. 

Connect

Connect with like-minded AI professionals excited about the latest , build relationships and partnerships, schedule 1:1 meetings with potential clients or partners, and expand your professional network!

Collaborate

Position yourself as a thought leader in the Conversational & Generative AI community. Create long lasting relationships and leverage the event to advance your career and develop new partnerships.

SESSION FORMATS

HORIZON

Multi-Expert Short Formats

✓ 1.5 Hours of Various Short Sessions

✓ 4-6 Industry Experts 

✓ Keynotes, Success Stories, Demos, Panels
✓ Roundtable Discussions
✓ Interactive Audience-Led Q&A 

ROUNDTABLE DISCUSSIONS

Peer-to-Peer Exchange

✓ 30-Minute Thematic Discussions

✓ 10–12 Handpicked Participants per Table

✓ Guided by a Facilitator or Industry Expert

✓ Actionable Takeaways & Shared Best Practices

✓ Chatham House Rule to Encourage Open Exchange

✓ No Recordings Allowed

MASTERCLASS

Single-Expert Deep-Dive

✓ Deep Dive into a Specific Topic
✓ Thought Provoking
✓ 30 Minutes Keynote
✓ 15 Minutes Q&A
✓ Interactive Audience-Led Q&A

WORKSHOP

Hand On Skill Development

✓ Skill Enhancement

✓ 1.5-Hour Deep Dive

✓ Guidance from 1-2 Industry Experts

✓ Hands-on Exercises (Group or Individual)

✓ Limited Seating (Maximum of 30 Pax)

Throwback from Our Past Events

"I talked with a lot of enterprises and it inspired me to startup my own company"

Max Ahrens, PhD.

PhD in AI, Oxford; Founder MAIHEM

NETWORKING & FUN

RECEPTION EVENT

Celebrate Connections in Style Together

✓ Enjoy a relaxed atmosphere designed for meaningful connections.

✓ Meet attendees from diverse industries over cocktails and beers.

✓ Network with key speakers and influencers in an exclusive setting.

✓ Celebrate the event's milestones with music and entertainment.

PEER NETWORKING

Connect Deeply, Share Meaningful Insights

✓ Engage in curated discussions with industry leaders and peers.

✓ Share insights and experiences in an intimate, interactive setting.

✓ Expand your professional network with like-minded individuals.

✓ Discover new opportunities for collaboration and innovation.

CO-WORKING

Collaborate, Innovate, Get Things Done

✓ Work alongside professionals in a collaborative, energized environment.

✓ Access a dedicated space to brainstorm ideas and share feedback.

✓ Utilize on-site resources for seamless productivity.

✓ Build connections while co-creating solutions with your peers.

HAPPY HOUR

Relax, Recharge, Build New Bonds

✓ Unwind with fellow attendees over drinks and light bites.

✓ Foster organic conversations in a casual, friendly atmosphere.

✓ Build connections through fun icebreakers and group discussions.

✓ Strengthen professional relationships in a laid-back setting.

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